(CNN) — Demetrious Johnson is well-known for his quick hands at the ring, however as soon as the gloves come off his palms are fairly nimble too.
“Mighty Mouse”Johnson left UFC for ONE Championship in 2018 and as part of his movement became the origin of their newest esports venture.
The prior UFC flyweight winner has had a longstanding endorsement with Microsoft Xbox and is a hardcore gamer, even a Twitch streamer.
“Esports as a whole has come on leaps and bounds from when it first started,” Johnson told CNN Sport’s Patrick Snell.
“At the start, people were just like’no one is going to see someone else play video games. It’s absolutely absurd. I’m not likely to do it.’
“But now you’ve got companies such as Twitch and Mixer who are creating so much earnings with advertising revenue from such incredible streamer personalities.
“A great deal of Just One Championship’s lovers are millennials and millennials adore gaming. I like gaming so that I was like’yeah I completely support this.'”
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A new Industry
While 1 Championship has become the”biggest global sports media property in Asian history,” they have yet been able to transfer that dominance into the remaining portion of the world.
After returning to this legendary Ry??goku Kokugikan in Tokyo in October to their 100th live event, One Championship is looking to penetrate the North America market.
The company has signed up a three-year broadcast bargain with TNT, meaning some of their shows are streamed on B/R Live, while programs are set up for a series in New York for 2020.
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“There’s the north American marketing, which is the UFC, and that’s the king of the mountain,” Johnson said.
“Then you have the side, which will be One Championship, that’s the king of the hill there.
“One Championship are somewhat far more concentrated on telling tales. It is the home of martial arts.
“It doesn’t just celebrate combined martial arts, but also observes Kickboxing, Muay Thai, Summit Wrestling and they have even had a boxing match.”
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