Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook page bears their slogan that is new Wanted

It is the very first good news since Atlantic City’s latest casino launched: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Using its seemingly obvious ‘Gamblers Wanted’ campaign including a massive sign plastered close to the front side for the casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and spend your hard earned money’ strategy is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘I think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos are wanting more gamblers; the figures for all of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, by having a 6 percent jump when compared with year that is last.

Holiday Helpers

Helping the July numbers, evidently, was the July Fourth holiday tourist influx. Officials say there was a nearly 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 percent more site visitors stopped at the given information centers that surround the Atlantic City Convention and Visitors Authority.

And despite the decision for those willing to wager, it seems that at last Atlantic City’s efforts to mimic exactly what has worked for years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants could be working; a sold-out performance by pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There is no question that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president of the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have actually pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in convention spending that is ancillary the coffers of hotels, casinos and retail.

Of course, while one month that is good nice, for a property like Revel which has been plagued with bad numbers since it exposed simply 15 months ago, an ongoing winning streak is going to be required to persuade investors that the worst is over. To that end, Hartmann says there could be more of those incredibly creative promotions unleashed after Labor Day.

‘We’re reasonably confident that we are able to keep the marketplace share figures,’ Hartmann said, hedging his bets.

The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He states the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ type of home.

‘we have been profoundly grateful that many Atlantic City gamblers are giving us a 2nd chance,’ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons with all the same title each took home $1 million following an Ohio casino error

When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a Saturday evening, the house was loaded. The drawing was televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the name that is winning said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Win! No, Wait, YOU Win!

It had been the moment of the life time for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the crowd that is adoring.

And that’s about when the casino understood that they had a major problem on their arms.

Kevin Lewis, as it turns out, isn’t precisely a rare name. And while one Kevin Lewis ended up being into the audience during the casino, another one was watching on television, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.

After the presenters realized they conferred with casino officials in order to make a decision on what to do that they were awarding the prize to the wrong man. There were undoubtedly plenty of possibilities to them: only the rightful winner ‘deserved’ the cash, and several such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or very little.

But the Horseshoe decided to take another approach. Rather than result in the guys bother about which one could ultimately get the prize, they merely awarded two million dollar rewards instead: one to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So in keeping with our dedication to perform some right thing for our visitors, Horseshoe awarded a $1 million prize to each regarding the males.’

The ‘correct’ Kevin Lewis hasn’t had much comment on the specific situation, and their prize money was never really in doubt. However the Lewis who showed up during the casino that night is grateful that luck was on his side.

‘When I heard my title we stated, ‘God finally provided me with a big win,” Lewis told neighborhood television station WCPO. He later attributed his win to simply ‘being within the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two champions have a complete lot in keeping. Not only do they share a title and play at the casino that is same but they both live into the city of Cincinnati, are both in their 50s, and are both engaged to be married making the mix-up even more bizarre.

Certainly one of the principle reasons for a casino being therefore generous in a situation such as this one is certainly to build the right PR, and the Horseshoe may be the big winner on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A put in Macau

There won’t be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for a huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the year.

The questions that are big, why?

No License to Deal

it may revolve around Caesars’ cap ability to secure a gaming license; or shortage thereof.

The casino giant purchased the greens area back in 2007, for $578 million, then called the Macau Golf program, expecting to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. Nevertheless, it had been perhaps not to be, and in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, and another they are nevertheless paying for. Caesars had been also offered a Wynn Resorts sub-concession back in 2006, but nixed the opportunity; a move that has been obviously a bad one looking back, Loveman admits.

The problem is based on the reality that the Macau government has cut off issuing any additional gaming licenses beyond the present six concessions and sub-concessions, so Caesars form of shot themselves in the base by not taking the Wynn deal once they could. Never having themselves presented a credit card applicatoin right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment in those days has no second chance to get into probably the most profitable gambling region on earth now; an unfortunate truth for the company that carries the highest long-term debt load of any casino conglomerate on the market: an astonishing $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars happens to be busy doing some major internal company reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded online poker is next in line to launch in Nevada) and a planned Baltimore casino right into a separate company that is going to be majority-owned by the parent.

Clearly, buying and attempting to sell property for the profit is also not just one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they had called Caesars Golf, if they wear it the market this past year, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in profits through the sale to pay down their debt.