Green Roads is a 5-year-old industrial hemp company that has been based on the belief that quality CBD merchandise should be available to those who need them most.
Their employee-owned company proudly stands by the capacity of the product and their mission includes community outreach and assistance programs; earnestly providing 40% discounts to veterans, active military personnel, people who have long-term disability, and for low-income families.
We had the opportunity to get to learn more about Green Roads and their Founder, Sequoia Price-Lazarus. Check out the interview below.
What’s your background and what made you choose to get into the hemp CBD industry?
Sequoia Price-Lazarus: I moved to Quest University and studied physics for two years before dec >
What’s the hardest experience you’ve experienced from the industry so far?
Sequoia Price-Lazarus: It was hard to stay focused on the big image and continue to construct early on disadvantages >
Sequoia Price-Lazarus: Every time I talk to one of our customers and they tell me how much of a difference our merchandise has created in their lifetime. That is why we are here and to know that we have made a positive effect on individuals ‘s lifestyles is all I could wish for.
What kind of impact would you anticipate the passage of the Farm Bill to have about your business and the overall hemp/CBD industry?
Sequoia Price-Lazarus: I think that it will open up a great deal of doorways in every manner. Companies from retailers to industrial producers, large and little, will start producing and selling CBD. The product is going to be on the shelves of big grocery shops and manufactured by global companies. The reach and market potential will skyrocket however, will the competition Source and barriers to entry because of it.
How many workers do you have and what kind of traits do you look for when hiring new associates?
I want to find people who are in it for the long haul and want to drive themselves and everybody around them to be their best and provide amazing products to our customers. I would like people that aren’t just inclined to question the status quo but also me and everybody around them. We Are in Need of people That Are critical thinkers and who have a form >
What is your advice for optimistic cannabis entrepreneurs who are thinking about joining the industry? What are the positives and negatives they ought to count on?
Sequoia Price-Lazarus: The grass is always greener in the outside and even though there are a whole lot of chances, it takes a great deal of hard labour. Because the industry is emerging there are a number of challenges to find consistent and reliable partners.